Ë Absolut Book.: The Absolut Vodka Advertising Story || ↠ PDF Read by ↠ Richard W.Lewis


  • Title: Absolut Book.: The Absolut Vodka Advertising Story
  • Author: Richard W.Lewis
  • ISBN: 9781885203298
  • Page: 384
  • Format: Paperback

  • Highlighting the award winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads.The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever Industry insiders hail it as one of the most successful campaigns in tHighlighting the award winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads.The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon like bottle from Sweden.The Absolut ads are celebrated as much for their ingenuity as their longevity They are full of wit, artistry, and imagination as they deftly communicate the brand s values, often containing little challenges to the reader to interpret just what s happening inside the ad.Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book This advertising book features 15 chapters each chronicling the long life of this world famous glass art In Absolute Book author, Richard Lewis of TBWA Chiat Day, Absolut s advertising agency from the beginning, shares an intriguing, behind the scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they ve taken to keep it perpetually fresh.
    Richard W.Lewis
    Richard W Lewis RL is a branding guy, marketing strategist, author and professor He was the Worldwide Managing Director at TBWA Chiat Day on Absolut vodka, responsible for strategy, marketing and creative, globally He is the author of the New York Times bestselling ABSOLUT BOOK RL teaches at New York University, an Honors course he created, Branding People Places and Things RL likes people, is a happy person, and isn t embarrassed about either.

    Absolut Book The Absolut Vodka Advertising Story This is a terrific book, with information about how the wonderful Absolut vodka advertising campaign began The real strength of the book is the collection of images. Absolut Mykonos Suites More Yeah we know, the name reminds you of Vodka Nope we didn t do that on purpose, and by the way Absolut it s a word not a label We wanted the name to reflect the Hotel and the Pure Mykonos Life, the overall Mykonos experience. Dublin Fringe Festival Dublin Fringe Festival Dublin Fringe Festival is home to bold ideas, brave performing arts and adventurous audiences. ICEBAR by ICEHOTEL STOCKHOLM Welcome to the world s first permanent icebar ICEBAR by ICEHOTEL Stockholm Enjoy a drink in a glass made of ice at a temperature of degrees. Keynesian economics Historical context Pre Keynesian macroeconomics Macroeconomics is the study of the factors applying to an economy as a whole, such as the overall price level, the interest rate, and the level of employment or equivalently, of income output measured in real terms The classical tradition of partial equilibrium theory had been to split the economy into separate markets, each of whose Absolutum Hotel Prague Boutique hotel Prague Absolutum hotel is a newly renovated boutique hotel in Prague Hole ovice with the stylish Restaurant Salut, a modern conference and training center and a relaxation wellness center. Cova Santa Restaurante Lounge Garden Club Restaurante Cova Santa by Espai Kru Un sitio mgico para cenar y bailar bajo las estrellas en Ibiza La evolucin es volver a la esencia Book Qatar Airways I agree to the terms and conditions of the Privilege Club Programme I also agree to receiving communications by email, post, SMS or social media about my membership account, offers and news from Qatar Airways and Privilege Club, Privilege Club partner offers and market research from time to Tears in rain monologue Tears in rain also known as the C Beams Speech is a monologue delivered by character Roy Batty portrayed by Rutger Hauer in the Ridley Scott film Blade Runner.Altered by Hauer from the scripted lines the night before filming, the monologue is frequently quoted critic Mark Rowlands described it as perhaps the most moving death soliloquy in cinematic history.


    Commentaires:

    Jen
    When I was an advertising student in college, we were given an assignment: Find what we thought was a really good (print) ad and explain why it was amazing, etc. I chose Absolut's 'commissioned artist' campaign of the 90's, which had been running for about three years by the time. My class hated it, my professor hated it. I ended up dropping out of the course after one semester because it was a poorly taught course. Their not recognizing the genius in the Absolut campaign pretty much summed it u [...]

    Jaimie
    I may have read the second book in this series first, but that didn’t ruin any of the information in the seminal book chronicling the history of Absolut Vodka advertising. The second book contained a brief overview of the history before diving straight into the ads themselves, but this book presents a much more detailed origin story, telling stories of the friendly rivalry between Absolut and Stolichnaya, the original personas involved, and of course detailing the early attempts at Swedish-the [...]

    Lori Barnett
    I bought this because I used to collect magazines and I used to cut out pictures of Absolut Vodka ads from the magazines and put them together, but now there is a book for it and I just place the pictures in the book where they're the same. :D

    Kathleen
    Going into this book, I knew that Absolut Vodka has had one of the most consistently recognizable ad campaigns in the history of - well - ad campaigns. I actually had the ads for "Absolut Shelley" and "Absolut Stoker" on my bulletin boards during the study of the Romantic time/authors in my classroom. (English lit teacher). I think many of my students were 'impressed' to see a bridge between classic literature and the uber-hip advertising business. Once I started reading the book, however, I cam [...]

    Jessica
    As a long time fan of the Absolut Vodka ads I have to say this book was right up my alley. I am one of those that will save a particular Absolut ad that I like. I'm sure many would argue that at this point the ad campaign is outdated and stale but I am always tickled to see the newest ad's subject matter. The book profiles a bunch of the ads featured in magazines throughout the years. Most but not all of them are given a short blurb about them, how they came about, funny germaine stories, subjec [...]

    W.B.
    Cute.I had seen dozens and dozens of these ads, but not the hundreds and hundreds in here.And the backstory about how the company succeeded against odds is interesting.But goes best with 1) ablutions 2) lavatory functions 3) cheese or 4) boredom.Not recommended for 1) those seeking serious answers concerning ontology 2) lovers of vampire fiction 3) those seeking to get their freak on or 4) people who shouldn't be thinking about alcohol in any form because it makes them do "bad things" which resu [...]

    Kaethe
    "Probably there aren't too many people who really want to know the history of an ad campaign, but Lewis counted on the extraordinary popularity of the Absolut ads. As ads, they are truly art. Fascinating to see the ads grouped, to catch up on all the ones you missed.The only thing that stopped this book from getting a ""10"" was a screw up in the proofing. Try page 174 or thereabouts for the states spread. The ads are arranged alphabetically by state, but you'll notice that where it should say " [...]

    Tonya Wertman
    I have collected Absolut Vodka ads since I was in high school and received this book as gift. Now, I know which ones are missing from my collection! I work in marketing and advertising, so this book is significant in depicting how a brand is able to create such a distinctive, recognizable persona through simple (yet innovative and creative) variations on a theme. Absolut will go down in history as one of the most effective campaigns of the late 20th century.

    Jamie Teller
    A nostalgic favorite; I grew up loving Absolut's wonderfully inventive ads and this book collected a great many of them together, along with Lewis' witty and informative commentary. In retrospect it's probably a bit on the puffy side, but it's well worth reading, especially now that Absolut has abandoned their classic theme in favor of a more generic campaign.

    Babette
    This is a fun book because it captures many of the images that were used in advertising Absolut. The creativity and artistry are wonderful and fun. This has to be one of the best advertising campaigns ever.

    Denise Estêvão
    Personally I love this one. It has everything Vodka in it, as is supposed to. It has history, ideas, marketing, design, branding, agencies, people. Is just amazing.

    Eddie
    Vodka has never looked better.

    Norma
    As awesome book tracing the history of the Absolut Vodka ads. A must-have for collectors like myself.

    Lindsay
    Interesting and creative ways Absolut Vodka marketing advertisements.

    Sekar
    cool - creative - unusual idea

    Ariane
    Big fan of the ad campaign. Enjoyed the book. The advertisers were very creative.

    Lara
    Just for the pictures

    Kate Zirkle
    Love this book and this campaign. It's one of the greatest in history.

    • Ë Absolut Book.: The Absolut Vodka Advertising Story || ↠ PDF Read by ↠ Richard W.Lewis
      384 Richard W.Lewis
    • thumbnail Title: Ë Absolut Book.: The Absolut Vodka Advertising Story || ↠ PDF Read by ↠ Richard W.Lewis
      Posted by:Richard W.Lewis
      Published :2018-09-05T01:07:02+00:00